*Performance Marketing*Content Creation*PR & Influencer Marketing*360° E-commerce Management*Investment Solutions
*Performance Marketing*Content Creation*PR & Influencer Marketing*360° E-commerce Management*Investment Solutions
*Performance Marketing*Content Creation*PR & Influencer Marketing*360° E-commerce Management*Investment Solutions
From Misaligned Marketing to Double Sales with a Kid-Focused Funnel
The Challenge
Artbeat.pk, a private label Islamic brand, came to us with ₨2 million in sales but no structured ad funnel, misaligned marketing, and unfocused targeting. They were unsure how to scale and hadn’t identified their true performance lever.
Our Bullish Strategy
1. Performance Audit & R&D
We performed a deep audit of their ad account and website funnel. Our R&D revealed a major insight:
The top-performing category was Kids’ Islamic Products, particularly prayer mats and scarves for girls.
They were missing a huge opportunity by not capitalizing on this emotional and high-demand niche.
2. Audience Pivot & Funnel Realignment
We realigned their funnel and messaging around parents our new target audience.
- Advised the team to create emotive content showing kids joyfully engaging in prayer.
Crafted visuals and video ads where kids were inspired and happy while praying, reinforcing both religious values and emotional appeal.
3. TOF Influencer Push + Full-Funnel Performance Marketing
- Activated parenting-focused and Islamic influencers to promote kids’ prayer experiences and bundles.
Built a full TOF–MOF–BOF structure with personalized copy and engaging visuals tied to kids’ Islamic learning and spiritual joy.
4. Revenue Optimization Enhancements
- Introduced custom product bundles (e.g. kid’s mat + tasbeeh + scarf).
Integrated authentic video testimonials from real customers directly on the website for social proof and trust.
The Results
- Sales: Scaled from ₨ 2 million to ₨8 million in just 2 months
- Engagement: Kid-centric content had 3x higher engagement than previous campaigns
- Targeting: Parents as a new core audience led to more qualified traffic and better ROAS
- AOV: Increased via customized bundles
Funnel Efficiency: Resolved ad structure issues with a clear top-to-bottom funnel strategy
Artbeat.pk is now scaling confidently with a realigned brand message, emotionally driven video content, and a focused strategy that turns faith into family moments.
What challenges was Artbeat.pk facing before working with Bullish Media?
Artbeat.pk had strong products but their marketing structure was not aligned. Their ad strategy lacked proper funneling, and they were not identifying the right customer behaviors to scale their performance marketing effectively.
What strategic changes did Bullish Media introduce for Artbeat.pk?
We conducted deep R&D, discovered that kids’ Islamic products were their top-performing category, and developed a focused marketing strategy targeting parents with emotional, story-driven content featuring kids excited about prayer.
How was the ad funnel structured after optimization?
- TOF (Top of Funnel): Leveraged influencers for thorough brand awareness.
- MOF (Middle of Funnel): Created emotional storytelling showing happy kids engaging in Islamic practices.
- BOF (Bottom of Funnel): Used urgency, limited-time offers, and bundled products to push conversions.
What were the key creative strategies used?
We crafted customized product bundles to increase AOV, added customer video testimonials on the website for trust, and created highly emotional video content that resonated with the target audience (parents).
What results did Artbeat.pk achieve after working with Bullish Media?
In just two months, sales doubled — growing from 4 Million PKR to 8 Million PKR — driven by strategic performance marketing, influencer-led awareness campaigns, emotional storytelling, and smarter product positioning.
Is Artbeat.pk a private label (PL) brand?
Yes. Artbeat.pk is a private label brand that focuses mainly on Islamic products such as prayer mats for kids and adults, Islamic educational tools, and more.
Project Name
Artbeat.pk
Category
Private Label
Onboarding Date
20 November,2021
Duration
6 Month
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