*Performance Marketing*Content Creation*PR & Influencer Marketing*360° E-commerce Management*Investment Solutions
*Performance Marketing*Content Creation*PR & Influencer Marketing*360° E-commerce Management*Investment Solutions
*Performance Marketing*Content Creation*PR & Influencer Marketing*360° E-commerce Management*Investment Solutions
From Awareness to Urgency | Scaling a Private Label with Strategic Funnels
The Challenge
Lifesaver.pk, a private label brand focused on life-saving products, had a solid website but their Meta Ads funnel lacked structure. The campaigns were underperforming due to poor audience segmentation and lack of emotional engagement.
Our Bullish Approach
1. Funnel Audit & Market R&D
We audited their ad account and identified major gaps in the TOF–MOF–BOF journey. Then we conducted in-depth market research to define audience pain points, decision triggers, and key demographics.
2. Full Funnel Restructure (TOF–MOF–BOF)
- TOF: Collaborated with popular influencers to educate and build trust around life-saving products like anti-choking devices and fire extinguishers.
- MOF: Crafted emotionally-driven creatives showcasing real-life scenarios where these products can make a difference.
- BOF: Focused on urgency and risk—highlighting how not having these tools could lead to regret.
3. Revenue Boosters
- Offered free shipping, which led to a noticeable surge in conversions.
- Introduced product bundles, increasing the average order value (AOV) and giving customers more value per purchase.
The Results
- Funnel Engagement: +48% CTR across TOF, MOF, and BOF
- Orders: Increased by 67% within 6 weeks
- AOV: Boosted by 22% through bundles
- Conversion Rate: Improved with free shipping offer
- Brand Positioning: Now seen as a go-to solution for home safety products in Pakistan
Lifesaver.pk is now growing with a structured, emotionally-driven funnel—educating, converting, and scaling with purpose.
What challenges did Lifesaver.pk face before partnering with Bullish Media?
Although Lifesaver.pk had a good website, their ad funnel was disorganized, and they lacked a clear customer journey. Their ads were not properly structured to educate, nurture, and convert their audience, limiting their growth potential.
What steps did Bullish Media take to improve Lifesaver.pk’s performance?
We started with a full Ad Manager audit, conducted target market research, and rebuilt their funnel based on TOF (Top of Funnel), MOF (Middle of Funnel), and BOF (Bottom of Funnel) strategies to drive structured customer engagement and conversions.
How was the TOF, MOF, and BOF funnel structured?
- TOF: We used influencers to educate and build awareness about lifesaving products.
- MOF: We created emotional content focusing on why these products are essential for families.
- BOF: We emphasized urgency, showing why immediate purchase could save lives, increasing conversion rates.
What optimizations had the biggest impact on sales?
Offering free shipping had a noticeable positive impact on conversion rates. Additionally, creating product bundles helped increase AOV (Average Order Value) by encouraging customers to buy more.
How did Bullish Media approach audience education for Lifesaver.pk?
Since lifesaving products require audience awareness and trust, we focused heavily on influencer marketing and storytelling to educate the market before asking them to purchase.
Was this project a private label (PL) brand?
Yes, Lifesaver.pk operates as a private label brand focused on essential life-saving products such as anti-choking devices, nebulizers, fire extinguishers, and blood pressure monitors.
What were the measurable results?
By restructuring the funnel, improving ad creatives, introducing offers like free shipping, and product bundling, Lifesaver.pk saw a significant lift in sales, higher AOV, and improved ad performance.
Before
After
Project Name
Lifesaver.pk
Category
Private Label
Onboarding Date
06 July,2020
Duration
6 Month
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